The its.kaca journal

Ideas for a more
thoughtful online presence.

Practical notes on websites, SEO, marketing and content—written for small brands and creative businesses.

Web & SEO · September 1, 2026

What to check before redesigning your website

A beautiful redesign should also make your website clearer, faster and easier to find.

UGC · August 24, 2026

How beauty and lifestyle brands can create useful content that still feels personal.

Marketing · August 12, 2026

Turn one clear monthly idea into useful website and Instagram content.